Profile Launch Guide: How to Give Access to Your Google Business Profile Manager
Need to let someone manage your Google Business Profile? Maybe your marketing company or an employee? Here is exactly how to do it step by step, plus how to remove someone when needed.
Why Would You Give Someone Access to Your Google Business Profile?
Your Google Business Profile is one of the most valuable marketing assets you have. It shows up when people search for services like yours in your area. But keeping it updated takes time, and that is where having a manager helps. Learn more about why your GBP matters for Google Maps ranking.
You might give access to a marketing company like Profile Launch, an employee who handles your social media, or a virtual assistant. The key is understanding the difference between Manager and Owner roles so you stay in control.
Manager vs Owner: What is the Difference?
Manager Role
- Can edit business info like hours and description
- Can add photos and posts
- Can respond to reviews
- Cannot add or remove other users
- Cannot delete your profile
- Cannot transfer ownership
Owner Role
- Full access to everything a Manager can do
- Can add and remove other users
- Can delete the business profile
- Can transfer ownership to someone else
Our recommendation: Use the Manager role for marketing agencies and employees. Only give Owner access to people you trust completely with your business.
How to Add a Manager to Your Google Business Profile
The quickest way is right from Google Search. Here is what to do:
Adding a Manager from Google Search
Step 1:Search for your business on Google by typing your exact business name.
Step 2:When your Business Profile appears on the right (the Knowledge Panel), click the three dots menu near the top.
Step 3:Select Business Profile settings from the dropdown menu.
Step 4:In the settings menu, go to People and access. Sometimes this is under More Business Profile settings, then People and access.
Step 5:Click Add at the top of the page.
Step 6:Enter the person's email address. Important: It must be connected to a Google Account.
Step 7:Under Access, select Manager. Do not select Owner unless you want to give them full control of your profile.
Step 8:Click Invite or Add to send the invitation.
Step 9:The person will get an email invitation. They have to click the link and accept it before they can start managing your profile.
Alternative Method: From the Dashboard
If you prefer using the Google Business Profile dashboard instead:
Adding a Manager from business.google.com
Step 1:Go to business.google.com and sign in with your Google account.
Step 2:Select your business profile from the list.
Step 3:Navigate to Business Profile settings, then People and access.
Step 4:Follow steps 5 through 9 from above to add a new manager.
Good to Know: The 7 Day Waiting Period
New managers have a 7 day waiting period before they get full access to all features. They can start making most changes right away, but some advanced options are locked until the waiting period ends. This is Google's way of protecting your profile.
How to Remove a Manager from Your Google Business Profile
Need to remove someone? Maybe an old employee or an agency you stopped working with? Only Owners can remove other users. Once removed, make sure your citations and NAP information are updated if they were managing that. Here is how:
Removing a Manager
Step 1:Search for your business on Google.
Step 2:Click the three dots menu on your Business Profile.
Step 3:Select Business Profile settings.
Step 4:Go to People and access.
Step 5:Find the manager you want to remove in the list.
Step 6:Click on their name or the X or trash icon next to them. You may also see Remove person or Remove manager.
Step 7:Confirm the removal when prompted.
What happens after you remove them: They get an email notification and lose access right away. But here is the good news: any posts, photos, or review responses they made stay on your profile. You do not lose any of that work.
Best Practices for Managing Profile Access
Use Manager Role First
Only add someone as an Owner if absolutely necessary. Manager role protects you from accidental deletions or unwanted user changes. This is especially important when working with agencies on local SEO projects.
Each Person Gets Their Own Account
Never share your login. Each person should have their own Google account. This keeps things secure and lets you remove access easily.
Review Your User List Regularly
Check who has access every few months. Remove former employees and old agencies right away to keep your profile secure. Stay ahead of Google algorithm changes that might affect how profiles are managed.
Set Clear Guidelines
Tell your managers what they should and should not change. Core info like your business name and address should probably stay the same.
Frequently Asked Questions
Need Help Managing Your Google Business Profile?
Profile Launch helps home service contractors like plumbers, electricians, HVAC techs, and roofers get more calls from Google. We handle your profile attributes, review management, posts, and more so you can focus on running your business.
